Whimsmoore, a start-up company that sends toys-of-the-month and sells “pretend play” products and related children’s books, evolved from a family wanting to share their cherished tradition with new generations of young children and their grandparents, aunts & uncles, etc. It all started as a relationship between an aunt and her young niece a thousand miles away. When Rachel would visit Aunt Linda, she would rush to the secret magical play house under Aunt Linda’s stairs, deemed the “Elfery,” to see if there were any signs of the “Elves of Glimmer Glen.” When not visiting, Aunt Linda would send monthly gifts to Rachel on behalf of the Elves. A special bond developed between Rachel and her little imaginary friends, and more importantly, between Rachel and Aunt Linda. Many years later, with the bond still strong between them, Rachel and Aunt Linda decided to start a business together, reviving the Elves and sharing them with other families. Should you purchase the gift-of-the-month, Whimsmoore will send enchanting little gifts to your grandchild each month for up to 12 months (monthly gifts can also be purchased separately). Elfish gifts include a Lavender Eggling Plant (just crack the top of the “egg,” water, and watch it grow!), Mini Valentine’s Mailbox, Mini Bake Set, to name a few. Each monthly gift comes with an original Elfery Storybook written by Aunt Linda. Whimsmoore features a nice selection of related imaginary play products, which can be purchased from their website. The toy-of-the-month gift is suggested for children age 5-7, and the “Elves” are a unique and playful way for distant relatives to connect with the young children in their lives.